Huggies Renames Nano and Micro Preemie Diapers

After decades of supporting NICU babies, Huggies is renaming its nano and micro preemie diapers Huggies Little Fighters. Inspired by the strength, resilience and determination these babies show every day, the new name honors their fighting spirit and reflects a longstanding Huggies belief: NICU babies aren’t fragile, they’re fighters. The name also reinforces Huggies’ ongoing commitment to providing specialized care for NICU babies and the people who love and care for them.

“Over the years, we’ve learned something remarkable from NICU families and care providers. These babies may be small, but they are fighters,” says Anjula Shokar, director, U.S. Huggies Diapers. “Every day, they show incredible strength, resilience and determination. Huggies Little Fighters reflects what the people closest to these babies have long known, and our commitment to providing the specialized diaper features they need from their very first days.”

Inspired by the resilience of NICU babies and developed in partnership with NICU nurses and therapists, Huggies Little Fighters diapers are purposefully designed to support NICU babies’ earliest days with specialized designs tailored to their unique needs. Key design features include:

• Hand-inspected quality: Each Huggies nano preemie and micro preemie diaper is hand-inspected before being delivered to NICUs. Since 2013, Huggies has hand-inspected more than 38 million micro and nano preemie diapers in Neenah, WI.
• Gentle skin protection: Huggies diapers have no harsh irritants and provide soft, gentle protection for the most delicate babies.
• Support for developmental positioning: Huggies Little Fighters nano preemie and micro preemie diapers are developed specifically for premature babies, to help allow for developmentally appropriate positioning. The Huggies Little Fighters nano preemie diapers are designed for babies under 2 pounds, and Huggies Little Fighters micro preemie diapers are designed for babies under 4 pounds.
• Flexible and comfortable: The specially designed diapers, with an absorbent, comfortable and flexible pad, are shaped to conform and fit the smallest most delicate baby.
• Adjustable fit for NICU care: Overlapping, flexible fastening system allows for an adjustable fit and to accommodate patient lines and tubes.